General FAQs

Jottr

Jottr is an app and website that makes you more interesting. Jottr finds great stuff from around the web and brings you more of what you love in short summaries called Jotts. The more you use Jottr, the better she gets to know your likes and dislikes. The techies call this machine learning, but we call it our secret sauce. Jottr is available now on iOS and online and soon on Android. Read More

Jottr saves you up to an hour a day. You can be up to date on all the things that matter to you while standing in line for your coffee. Start your day exploring Jottr and you'll be the envy of friends, work colleagues and your boss because you'll be ahead of the pack on everything that's important to you.

Think of a Jott as a window to a great piece of content published somewhere on the web that Jottr thinks you'll love. She provides a beautiful summary, designed to be scanned in 21 seconds or less. She then presents a collection of Jotts—carefully matched to you and you alone—in your home feed. At times, Jottr likes to shake things up a little and she'll show you something that will surprise and delight you, something you would never have thought to search for. That's her ultimate goal, and she loves it when she gets it right. Sometimes she'll get it wrong—that's just Jottr figuring out how far she can push the envelope. Don't worry, simply swipe left and she won't show any more of what you don't love.

Other magazine and news apps call these 'Topics' or 'Interests'. The problem with Topics and Interests is that the entire world's information has been categorized by human experts into a manageable list. Categorizing content online is an extremely common practice. It is a feature of many popular websites, like Google News, The Wall Street Journal, and TripAdvisor. However, these categories often prove to be particularly unhelpful if you have slightly quirky interests (and don't we all?) Rather than provide cookie cutter checklists from categories that don't precisely match what you love, we decided to provide more flexible Contexts. We use this word as a reminder that the text surrounding a particular word is what gives the word meaning. For example, a paragraph talking about "Apple" will include phrases about technology, where a paragraph talking about "apples" will include phrases about juice, salad or health. The Context is often more important than an Interest.

Before Jottr creates a Jott, she runs a very complex computer program to analyze the web page she's about to summarize. After reading the entire page she decides what the page is about and applies relevant Contexts (as a kind of tag). While she's doing this, Jottr also silently watches and takes notes about what you enjoy reading. If you spend a long time reading about gorillas in the wild, Jottr will remember this as something you love. She will also keep a note of Contexts you quickly move on from so that she doesn't show any more. Since Jottr knows what kind of Contexts you are interested in, she will only match Jotts with your Contexts to you. Naturally some of your Contexts will be more important to you than others, so she also performs a very clever ranking calculation. In future, she may choose to show you different articles based on the time of day, or where you happen to be. Jottr's aim is to learn everything she can about you so that she can be as helpful as possible. Remember that you can always change what Jottr shows you by changing your Contexts.

The more people in the Jottr community who read a Jott, the more popular it will become. Popular Jotts are simply Jotts which have been read more than others.

Just as it takes time to build a friendship, Jottr needs time to deeply understand your interests. The more Jotts you interact with and the more time you spend with Jottr, the quicker you'll move up the relationship ladder.

Yes, Jottr is and always will be free. To cover our significant computer processing costs, we charge content creators to publish on Jottr. We may introduce premium services in future, but it will always be free to use Jottr to find interesting stuff.

Absolutely. You do not need to create an account to use Jottr, which means you can make full use of her services without ever telling her anything about you—she's cool that way. If you'd like her to remember your Contexts across devices, however, you will need to create an account (our techies tell us it's the only way to make this work). Even then, she doesn't insist on your real name, date of birth or any other personal information other social networks are fond of demanding. The only thing Jottr remembers for you is your likes and dislikes—based on how you interact with Jotts—so that she can continue to bring you more of what you love and less of what you don't. Jottr never wants to hide what she knows about you, so you can always see what she thinks of you on your profile page. Finally, as a team we think that personal privacy has been abused for far too long. This is why we've created a Transparency Policy. We're very proud of it, and we hope other companies will follow Jottr's lead.

Yes, there are many excellent news apps available—we've used many of them ourselves. StumbleUpon (2002), Digg (2004), Techmeme (2005), Wavii (2009), Flipboard (2010) and Apple News (2015) are a few examples. All of these excellent apps bring the news from traditional news publishers. We built Jottr because we wanted more control over what came across our path. If you don't want to rely on traditional news from traditional news sources, Jottr is for you.

Yes, there are many excellent news apps available—we've used many of them ourselves. StumbleUpon (2002), Digg (2004), Techmeme (2005), Wavii (2009), Flipboard (2010) and Apple News (2015) are a few examples. All of these excellent apps bring the news from traditional news publishers. We built Jottr because we wanted more control over what came across our path. If you don't want to rely on traditional news from traditional news sources, Jottr is for you.

Very simply because we don't believe you can be placed in a box. Remember your first date? You weren't presented with a checklist of interests. Instead, you learned about each other as you spent time exploring each others' likes and dislikes. We think the Internet should be the same. And so when you join Jottr you start with a blank page. As you engage with the community's most popular Jotts, Jottr will learn what you like and what you don't.

Just as in any relationship, Jottr's task is never complete. Your interests change over time, and Jottr will learn and grow with you. You will start seeing personalised feeds within 24 hours of engaging in at least 20 Jotts.

You can read more about the team behind Jottr here